Hyundai Motor America Rated No. 1 in Customer Advocacy

Market Probe, a global marketing research firm rated Hyundai Motor America No. 1 in customer advocacy in their 2013 Customer Advocacy Monitor. This is a national consumer survey of 6,000 households, which evaluates customer advocacy in six major industry areas; auto-manufacturers, banks, investment companies, credit card companies, casual dining chains and major retailers, according to Hyundai's press release. The survey asks customers to think about and evaluate their recent customer experiences and rate their impact on Satisfaction, Net Promoter Score and Advocacy.

"Hyundai is being recognized for the powerful emotional connections they continue to generate with their customers," said Market Probe President & CEO TR Rao in the press release. "Hyundai Advocates demonstrate higher brand loyalty than non-advocates. They also talk both positively and frequently about their vehicles to others, and are key to recruiting new customers. Hyundai's commitment to customer service and their impressive range of products make them an industry-leader in customer advocacy."

What do you think? Have you had positive experiences with us? We hope so, as that's our No. 1 goal! If you're not part of our family yet, head to the Burlington Hyundai "about us" page for more info or check out our new Hyundai inventory here!


All information via Hyundai Motor America