Hyundai Receives Best Word-of-Mouth Recommendation

The Boston Consulting group discovered a way to measure word-of-mouth power amongst several industries using their Brand Advocacy Index; a study that measures individual industry's performance from person to person. For the study, 32,000 individuals were surveyed and the top 55 brands were listed. In the automotive industry Hyundai, Honda and Kia tied for first place for best word-of-mouth recommendation, all tied at 63 percent.

Has Hyundai earned this accolade in your mind? We hope so! :) If you'd like to read more about the Hyundai brand, please see our Why Hyundai page here!


All information via Autoblog