Monday, February 17, 2014

Five Hyundai Models Named "Most Loved in America" by Strategic Vision

In honor of Valentine's Day last week, the Hyundai Elantra GT, Sonata, Genesis, Equus and Santa Fe were all named to Strategic Vision's "Most Loved Vehicles in America" list. Having five models on the list gave Hyundai the upper hand in scores; it was the only manufacturer with that many models.

"Hyundai owners really love their cars," said President of Strategic Vision Alexander Edwards in the Hyundai press release. "They had more segment winners in cars than any other brand... 'Love' should be on any brand's internal scorecard and is the pinnacle of achievement. Hyundai's results demonstrate its commitment to customers and in turn their loyalty."

The "love" scores are comprised using commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty to determine a "Most Loved Index", which has a score that ranges from 1-1,000; 1 being "Hate it" and 1,000 being "Love it".

Which one do you love the most? Check 'em all out at our Hyundai Digital Showroom here.


All information via Hyundai

No comments:

Post a Comment