ARK Performance's Genesis AR550 to be Released at this year's SEMA in November

The Genesis AR550 sedan is set to be released at the SEMA press conference on Nov. 4 at 9 a.m.! ARK Performance Inc. has added extra performance and luxury to the all-new 2015 Genesis, injecting it with performance characteristics that are up to standard with that of Germany's super-seven rivals, such as the Mercedes-Benz AMG and BMW M, according to the Hyundai press release.

“The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan,” said Lerry Liu, Marketing Director, ARK Performance, Inc. “This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundai’s. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”

Stay tuned for more info and updates! In the meantime, you can check out our 2015 Hyundai Genesis inventory here. To keep up with this year's SEMA events and activities, follow the hashtag #HyundaiSEMA.


All information and images via Hyundai