"Hungry but humble" is Hyundai's strategy for the 2012 Superbowl XLVI. Hyundai snagged one of the three spots for a commercial debuting before the kickoff. According to the article in brandchannel, "Hyundai [is] among the most robust foreign-owned brands in the world's largest auto market," referring to its leading sales in China.What will the commercial be? Your guess is as good as ours, but I'm excited to see the debut. Hyundai is already having quite the year, pulling off the North American Car of the Year with the Elantra, and expanding its brand name to include luxury vehicles such as the Hyundai Genesis and Hyundai Equus.
Be sure to keep an eye out for the commercial, which will air before kickoff on Feb. 5 - and of course let's enjoy this nostalgic mash up between the New England Patriots and New York Giants.
Check out the full article on brandchannel here.
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